There’s a lot of talk about the importance of storytelling in building brands today. That’s something I think you’ll find in the work you see throughout my site. I’ve been doing it successfully for some time. You might have noticed that I tend to write more than 140 characters.
AgencySacks, New York, NY. Co-Creative Director/Writer. Belmond Hotels, Departures Magazine, Keeneland, Rosewood Hotels, Steinway Lyngdorf audio, Douglas Elliman Real Estate, Private Client Group at National City, Sea Island Resort, Taj Hotels.
Ogilvy, New York, NY. Creative Director/Writer. American Express, Kodak, AIG, Ford (brand), TIAA-CREF, Kimberly Clark.
•Co-creator of the campaign that brought American Express back to Ogilvy. Campaign eventually rolled out to include 55 spots in 13 countries and ran for years.
•Created all brand advertising for Ford’s unique solo sponsorship of Time magazine’s worldwide Earth Day issue.
•Relaunched TIAA-CREF (financial services, primarily for faculty and staff in education, research, and the arts). Test markets demonstrated heightened awareness, strong identification with the brand, and enrollment growth, all in a difficult economic environment.
McCaffrey & McCall, New York, NY. Senior Writer. Mercedes-Benz.
Young & Rubicam, New York, NY. Senior Writer. AT&T, Warner-Lambert, Beaulieu Vineyard, First Brands.
Humphrey Browning MacDougall (now Arnold), Boston, MA. Writer. Titleist golf equipment, Foot-Joy shoes, Molson Light beer, Digital Equipment Corporation, Bank of Boston, Boston Museum of Science, Parker Brothers.
Awards: CA, One Show, Cannes, Effie, ANDY, ADWEEK Creative All Star Team (national copywriter)