How do you sell a fabulously expensive item with high upkeep that needs constant attention? Or stem a national revolt among retailers who use your service? How do you keep longtime customers from fleeing for a sexier option? Or speak honestly and in an engaging way about a highly technical environmental policy?  I’ve solved a lot of problems, and here are some of the answers I found. I’d like to think I can find an answer to whatever you’re facing too.

Michael Ward